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Model / Deliver a Project / Set the Direction / Make friends and keep them friendly
Rule 5 of 13

Make friends and keep them friendly.

Think ahead about the people who could help or hurt your progress.

Two people sharing a relaxed conversation beside a yellow wall.

Questions to reflect on

There are no right answers here.

Who could help or hurt progress?

Think about the people whose support, resistance or influence will shape what happens next. If your project needs people to change their behaviour, this is usually called business change. Most projects have some element of it, from customers buying a product to teams trying new techniques or colleagues using a new tool. Seek friendly supporters who can act as change champions and build those relationships before resistance hardens.

  • Who needs to change behaviour for this to work?
  • Who influences others around this work?
  • Where could resistance show up first?

Who could become a change champion?

Find friendly people who support the work and can help bring others with them. Work with your champions to build strong relationships with at least five staff members, customers or users.

  • Who already supports this direction?
  • Which relationships matter most early?
  • Who can speak for staff, customers, or users?

Review readiness

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Plays are tools and guides to help you apply this rule.

Further reading

  1. Article

    When leaders say yes but do not engage

    A PMO story about formal support, real engagement, and why useful champions can help an idea travel.

    Read
  2. Article

    Check real stakeholder engagement

    Stakeholder engagement is not just about having a plan. It is about checking whether the right people are really engaged, at the right time,...

    Read

What you can do next

Once you have early support and stronger relationships around the work, you are in a better position to identify previous examples you can learn from.

Confluity Project Model sitemap

Model overview

What are Jobs?

The model is organised into three Jobs:

Job 1: Set the Direction - shape the purpose into options and a preferred way forward.

Job 2: Prove It Works - test assumptions and reduce risk before going big.

Job 3: Make It Happen - deliver at scale and make sure people actually use what you build.

What are Simple Rules?

The model contains simple rules. These are short principles drawn from experience that help you make better decisions. Jobs, tasks, and plays help you put those rules into practice.

What is a Play?

A Play is a method or tool that helps you apply a rule or complete a task. Use the recommended Plays first for simpler projects before exploring others.

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